The growth of live streaming

The growth of live streaming

Thinking about Live Streaming, we should be aware that it is a growing phenomenon, with deep consequences on economy and society, and that it has changed many sectors.

2019-01-30


“A man playing the violin or fiddle on the streets in New Orleans in the French Quarter” by William Recinos on Unsplash

Once I was on the subway when a violinist started playing in the wagon. I have never been a buskers fan, not because I don’t like music, but because sadly they are often simply bad players, and I have always been a little bit strict about donations. Therefore, I am stingy and a little bit snooty.

Mixing these two parts of my personality, it is easy to guess that I have never given a donation to any player in the subway.

On that day, the Latino Violinist who started playing amazed me. He played for many stations without any pause, with incredible technical skills and rare precision. Since then, I have always wondered if, before wandering the stations of the Green Line in Milan, that man had been a professional musician. I am almost sure he was.

He was not mixing some notes in order to create something similar to a renowned melody, he was truly playing: intensively, moved by a passion that was greater than economic needs. He did not carry any cup for offerings: you would have no choice but try to introduce the offer in the pocket of his coat, and even so you would have been cautious not to interrupt his playing. Of course, he would have never stopped before the end of the music.

He was a true violinist, and the music itself was more important to him than money. He would have never interrupted its sacredness.

I think I was lucky to get off the train exactly during his only pause, so I could offer him at least a part of what he deserved: otherwise, I would have felt sorry. sorry.

Sorry. That day a miracle happened: I, stingy and snooty, would have been sorry about not leaving an offer.

I never saw that violinist again. On one hand I am happy, because I hope he found a better way to express his art than wandering in the subway, on the other hand I am sad, because I wish I could listen to that magic again and relive that ephemeral moment he gifted me that day.

When I think about Live Streaming, I think about that violinist.

Why?

At that time Live Streaming platform was almost unknown, and thinking about a live video, excluding television technologies, you would have thought about a grainy video with such a disturbed audio it would have seemed an interference.

Today something has changed and maybe on this kind of platform the expertise of that mysterious violinist would find a better place of expression, and it would reach the number of people he deserved to reach.

Thinking about Live Streaming, we should be aware that it is a growing phenomenon, with deep consequences on economy and society, and that it has changed many sectors.

Today, professional video-gamers and pro-player manage to obtain their salary through platforms like twitch, thanks to followers and their donations, just by playing live and being seen by other players.

In the visual and musical arts field, young professionals have found a very effective way not only to reach their audience, but also to obtain offers even with a small number of visualizations.

To understand how this is possible, one should consider one of the greatest strengths of this instrument: involvement.

Live Streaming platforms offer a service that can be compared to the cup the artist usually uses to collect offerings.

Differently from the classical internet video platforms, such as YouTube, the platform does not split a part of its income with the author of the content; instead, it allows him to connect directly with his audience.

Having a good streaming servic is like playing in a very crowded subway station.

Your audience may not listen to your whole performance, but, if they are impressed, they will leave an offer, hoping to find you the very next day to give them all another good moment in their everyday life.

The station has transformed into an online service which allows for reaching a greater audience, that also does not need to try hard to reach the first row seat (or to be able to give the offer to the violinist, has it happened to me).

Also, and this must not be underestimated, the range of contents provided by a Live Streaming platform has higher variability than traditional forms of exhibition.

Platforms give you the chance to change the show you are watching quickly and with a good amount of alternatives.

If you go to a concert, instead, you have to engage in some choices before the show: you have to buy the ticket, be free on that evening, be informed about the show, and, last but not least, pay in advance.

“A robot named Pepper thinking about live streaming” by Alex Knight on Unsplash

Is Live Streaming a successful innovation?

For some fields, it is. Compared to traditional videos, it creates more involvement, it gives the impression of attending a unique event and it can be watched exactly when one is in the mood for it, leaving choice to interrupt the show or switch to a different one, unlike traditional forms of entertaining.

These characteristics allow Live Streaming to adapt even to contents other than entertainment. The Educational Committee of the UN found in this technology a good way of providing young students who live in remote places of their countries with higher formative opportunities.

Those students usually have to choose between interrupting their formative path and moving to a bigger urban center, and usually the costs of this second choice are a sufficient reason to leave their studies.

Live Streaming technology allowed for a better solution. Now the students do not need to move, but a qualified teacher reaches their house, in an interaction that would have been impossible in a traditional video format. With the help of a tutoring teacher who is physically there with the students, they have access to a higher formation, and they are not just viewers but they can also participate and be involved.

There are many possibilities in using this technology. Thinking about that violinist I always wonder: could he use it, should he?

We at Teyuto, think so. It is a core characteristic of a successful business to be updated and responsive all around. If live steaming is so effective, why not use it?

We have developed some practical instruments to make it possible for enterprises to use a Live Streaming service in order to involve and reach all of their employees.

Such an instrument, if used whit full consciousness of its strength, can achieve exceptional results; first of all, involvement: the possibility to reach the attention of many people in a single moment, with a clear and effective message.

We will tell you more about our offer in our future articles. Thanks for the attention!


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