The Super Bowl is one of the most popular live events globally, attracting millions of viewers annually. NFL has integrated over-the-top (OTT) services to enhance the Super Bowl experience for fans worldwide.
In 2020, the NFL launched a new OTT streaming called "Super Bowl Experience," which allowed fans to:
The management of the event provided these services on multiple devices like smartphones, tablets, and connected TV devices.
One of the decisive features of the Super Bowl Experience was its use of virtual and augmented reality (VR/AR) technologies. Fans could access immersive experiences, such as
According to a study by eMarketer, the number of US households with traditional pay-TV subscriptions is expected to drop from 86.5 million in 2020 to 72.7 million in 2024, while the number of household consumers with OTT video subscriptions is expected to rise from 209.5 million to 232.1 million during the same time period.
Furthermore, the global OTT market is expected to reach $332.2 billion by 2025, growing at a CAGR of 16.7% from 2020 to 2025: the report was published by MarketsandMarkets. Simultaneously, the global cable TV market is expected to decline at a CAGR of -2.3% from 2021 to 2026.
A survey by Deloitte found that in 2020, 76% of US consumers subscribed to at least one paid streaming, while only 56% subscribed to a traditional pay TV service.
Traditional broadcast companies have been a fundamental source of coverage for live events, be it entertainment or sports. You will find these networks everywhere. However, OTT streaming services are diverting this stigma by offering more flexible options to audiences.
In the current era, the popularity of Cloud video streaming services has grown exceptionally, and some factors have played a decisive role in its spread, e.g. flexibility and the ability to reach a wider audience through different devices.
Several companies, including Amazon Prime, Netflix, and Hulu, have emerged as significant players in the OTT streaming industry.
These companies have set successful footprints in streaming services globally. Since they have massive content libraries, customers can view uninterrupted content without restriction.
The impact COVID-19 pandemic has accelerated the demand for live-streaming services because the audience is more interested in consuming a wide variety of global content. In response, many live events have been adapted to allow for virtual attendance, further increasing the demand for OTT streaming services.
OTT streaming services play a pivotal role in providing unprecedented access to live events, regardless of location. Some significant advantages of OTT streaming services for live events:
Accessibility: Cloud video streaming is easily accessible on multiple popular devices. Viewers can consume content from their place, making it easy to watch on the go or from the comfort of their workplace or home.
Flexibility: Viewers have simple access to control their viewing experience using OTT cloud video streaming. They will be able to catch everything they enjoy by being able to pause, rewind, and fast-forward live events. Additionally, viewers may easily watch live events on demand, allowing them to catch up on any web series, sports, or action movie episodes they may have missed.
Cost-effective: Because a variety of subscription plans are available that fit different price ranges, cloud video is frequently more affordable than traditional cable and satellite TV providers. Instead of being forced into overpriced packages, viewers can subscribe to particular channels or events.
Global reach: OTT streaming services have a global reach, which means that audiences can access live events all around the world.
As OTT streaming services continues to improve. The focus is increasingly on creating an immersive viewing experience for audiences. This means incorporating new technologies like virtual and augmented reality to give viewers a sense of being present at the event, even if they're watching from home.
The integration of social media apps is becoming increasingly crucial for live events. From live tweets and comments to interactive polls and Q&A sessions, social media integration allows audiences to engage with the event in real-time. It provides a new way of consuming content without any restrictions.
Cloud videos are becoming more personalized, and this trend is extending to live events. Services now offer tailored recommendations and customized experiences based on viewers' preferences, making it easier for audiences to discover new events they'll love.
OTT streaming services experiment with multiple camera angles, allowing viewers to switch between different camera views during live events. This allows viewers to customize their viewing experience and catch all the action from different perspectives.
As smart home devices become more popular, OTT platforms are looking for ways to integrate with these devices to enhance the viewing experience. This could mean voice control or even incorporating bright lighting and sound to create a more immersive experience.
Learn how to set up live streaming on Teyuto:
Note: Guest users could join the active live streaming without downloading any software. Subsequently, future live streams can also be scheduled so that everything is ready when needed.
OTT for live events has several challenges which can impact viewers. Here are some of the top challenges of OTT for live events:
One of the biggest challenges of OTT for live events is technical difficulties. With so many viewers tuning in to live events, it can strain the streaming service's servers, resulting in buffering and other issues. It can be frustrating for viewers and even lead to them missing key event moments.
Another challenge of OTT for live events is the reliance on internet connectivity. If viewers need a strong enough internet connection, they may experience buffering or be unable to access the live event. It can be particularly challenging for viewers in rural areas with limited internet options.
Piracy is another challenge OTT streaming services face regarding live events. With so much valuable online content, it's tempting for some viewers to try accessing the live event through unauthorized channels. This can impact the revenue of event holders and streaming services alike.
Monetization is another challenge for OTT streaming services regarding live events. Streaming services must find ways to generate revenue from live events while offering viewers an affordable and accessible way to watch. It can be a delicate balance to strike and requires careful consideration of subscription models and pricing strategies.
Finally, content rights can be challenging regarding OTT for live events. You need to negotiate with streaming services to ensure comprehensive protection and that they receive fair compensation for its use. Hence, it can be particularly complicated for global events involving multiple countries and legalities.
Teyuto offers a range of features designed to make content streaming convenient and engage with your audience. Here are some of the top features of the Teyuto OTT platform for live streaming:
Customization: Teyuto allows users to fully customize their live streaming channel with their branding, logos, and colors.
Multi-CDN and adaptive bitrate streaming: Teyuto uses a multi-CDN approach that ensures the best possible streaming quality, regardless of the viewer's location.
Analytics: Teyuto provides detailed analytics and reporting tools that allow you to track the success of live events.
Monetization options: Teyuto offers multiple monetization options for live events, including pay-per-view, subscriptions, and advertising.
From original content and personalized recommendations to flexible pricing and monetization options for creators, these platforms are changing how we consume and create content. With the tremendous development of technology, it will be fascinating to see the innovation and creativity OTT platforms bring to content creators.