OTT (Over-the-top content)

Over-the-top (OTT) content is audio, video, or other media that is delivered over the internet, without the need for a traditional cable or satellite television subscription. OTT content is typically delivered using streaming technology, and can be accessed using a variety of devices, such as smartphones, tablets, computers, or dedicated streaming devices. OTT content can include a wide range of programming, such as movies, TV shows, live events, and user-generated content, and can be delivered using a variety of business models, such as advertising-supported, subscription-based, or transaction-based. OTT content has become increasingly popular in recent years, as more and more users have turned to the internet for their entertainment needs, and as more and more content creators have embraced the OTT model to reach and engage with their audiences.

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