White labeling is the practice of branding a product or service with the branding of another company. This is often done by manufacturers or service providers who produce products or services that are rebranded and sold by other companies. For example, a white label product might be a generic product that is produced by one company and then branded with the logo and packaging of another company, which sells it as if it were their own product. White labeling allows companies to offer products or services without having to invest in their own production or development, and allows them to offer a wider range of products or services to their customers. It is a common practice in many industries, including consumer goods, technology, and services.